TikTok is suddenly 'very demure, very mindful'

Women considered 'demure' behave in a modest, reserved, and inoffensive way—to the point that they’re barely visible. TikToker Jools Lebron has redefined 'demure' to include mindful behaviors and confidence beyond modesty. Her videos satirize gender norms, showing her behaving 'demurely,' or rather not demurely at all, like eating tuna as a midnight snack, inspiring others to adopt her expansive definition.