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Why is everyone on TikTok suddenly obsessed with demure?

TikTok is captivated by the term 'demure,' popularized by creator Jools Lebron, who uses it to describe her mindful and modest behavior in various situations. Lebron's videos, which emphasize being "very demure," have garnered millions of views and inspired over 50,000 posts. Major influencers have adopted the trend, and it has even influenced seasonal slang, transitioning from 'Brat' summer to 'demure fall.'