The culture is shifting from LA to NYC. So are the influencers.

The cultural center of gravity is shifting from Los Angeles to New York City, as influencers and Gen Z flock to the Big Apple. In the 2010s, LA was the hub for YouTubers and content creators, but now TikTok's short-form content, NYC's vibrant streets, and a post-Covid desire for social interaction have made New York more appealing. As trends evolve, NYC now leads the aspirational influencer migration.