Malls are all but dead. Roblox wants to take their place.

Roblox, now 18 years old, is shifting from leisure to labor, aiming to become a global digital mall as physical malls decline. With 79M daily users, Roblox's Developer Exchange Program has created 18,000 full-time jobs, paying out over $800M in a year. Despite profitability challenges due to high R&D and creator payments, Roblox is evolving into a marketplace, blending socializing, playing, and commerce.