One of the world's biggest beer measures might be on its way out

A study found that replacing pints with two-thirds measures in pubs led to a 10% drop in beer sales. This could help tackle obesity, but beer lovers are NOT having it. The Campaign for Real Ale called it ridiculous, saying the pint is a British institution. They tried getting pubs to join the trial, but only 13 out of 1,700 agreed. Sounds like the world's most iconic beer measure's still got some fight left!