What you thought was 'strategy' is really just fancy tactics

Navigating strategy can feel like hunting for a unicorn. Coming from a tech background, I found what people often call "strategy" is just fancy tactics. After learning from expert Roger Martin, I discovered that solid strategy answers 5 questions: your goal, where to focus, how to stand out, what skills you need, and what systems to set up. It's not about perfection but about making choices that avoid common traps.