Why everyone's hooked on the global celebrity lookalike contest trend

From Timothée Chalamet to Paul Mescal, viral lookalike contests are blowing up. What’s the hype? These events mix absurdity with low-stakes competition—crowds cheer, social media buzzes, and the winners walk away with trophies, cash (like $50), or just internet fame. It’s grassroots chaos—fun, relatable, and a break from heavy news. Fans love the hilarity, and hopefuls enjoy their shot at 15 minutes of fame.