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The Y2K brands rising from near-extinction

Abercrombie, once known for exclusivity, now embraces inclusivity with new sizing and a wider audience. True Religion, after bankruptcy and changing tastes, has refocused on affordable athleisure and collabs. Claire's, still holding onto its tween charm, has moved away from malls and partnered with big retailers. It's not just a return to old styles—challenges remain as these brands try to reclaim their past glory.

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