Porn viewers turned to 'mindful pleasure' in 2024, thanks to TikTok
Pornhub's 2024 Year In Review shows how pop culture and trends shaped porn habits. Searches for "demure" and "mindful pleasure" spiked after viral TikTok creator Jools Lebron. Meanwhile, the 'tradwife' movement saw a 72% rise in "tradwife" searches, and office fantasies surged as workers returned to the office. Gen Z is drawn to non-porn content like gaming and SFW material, with vertical videos gaining traction.