Obsession with resembling donuts may make Hailey Bieber a billionaire

Hailey Bieber’s beauty brand, Rhode, made $90 million in revenue in just 2 months at the end of 2024. With products like “Glazing Milk” and “Strawberry Glazed Donut Lip Treatment,” she’s capitalizing on the “food face” trend: shiny, smooth, almost inhuman skin. It’s part of a beauty culture obsessed with perfection—and Hailey’s empire is only growing. Will it make her a billionaire? It’s looking likely.