Why Big Tech thinks augmented reality is the next big thing

Meta, Apple, Google, and more are racing to make AR glasses the future of computing. Meta’s $100 billion Reality Labs bet led to Project Orion, while Apple’s $3,500 Vision Pro struggled to scale. The challenge? High costs, clunky designs, and weak demand. But tech giants believe AR will replace smartphones. “Computers moved from desks to pockets—next, they’ll be worn,” says an expert.