OpenAI spent $14 million on its Super Bowl debut

OpenAI’s first-ever Super Bowl ad, a $14 million 60-second spot, compared AI to humanity’s biggest innovations—fire, the wheel, and DNA sequencing. The ad, designed by human artists, showcased ChatGPT’s real-world uses while avoiding AGI hype. With rivals like Google and Meta pushing their AI, OpenAI’s aiming for a $300 billion valuation and $11.6 billion in revenue—making this ad a high-stakes bet.