Latinos are boycotting Coca-Cola

A viral TikTok claims Coca-Cola fired Latino workers in Texas and reported them to ICE, sparking a massive boycott. The "Latino Freeze Movement" is pushing people to ditch Coke and support Latino-owned businesses instead. With over 530M Latin American consumers, this backlash could hurt Coca-Cola, but so far, the company has stayed silent. No proof of mass layoffs has surfaced, but the controversy keeps growing.