Spotify-backed AI marketing startup hits $1.2 billion

Hightouch just raised $80 million at a $1.2 billion valuation to scale its AI Decisioning tool, which helps companies like Spotify and PetSmart automate marketing with machine learning-driven experiments. The startup, founded by ex-Segment engineers, syncs data warehouses with 250+ platforms to optimize customer engagement. Investors jumped in as AI demand skyrockets across industries.