Brands are ‘quiet quitting’ Elon Musk's Twitter

Elon Musk's aim to turn Twitter into a "digital town square" free-speech platform has advertisers considering their future on the platform. Many, like GM and L'Oréal, have quietly suspended Twitter ad spending to "wait and see" the limits of inappropriate content allowed on the app under Musk. Further, companies say they have seen "too much inconsistency" on Twitter since Musk's takeover.