Nearly 1-in-5 Americans listen to a podcast every day
Nearly 18% of Americans above the age of 13 listened to podcasts every day in Q3 2022, up from 15% during the same period last year. That 18% figure is also double the rate it was in 2018. The new data shows a growing appreciation for podcasts - a good sign for both creators and advertisers. It'll also help companies invest more money into podcasts and make podcasting a $4B industry by 2024.